Automotive Solutions
We create digital solutions that help automotive dealerships, service providers, and manufacturers enhance customer experiences and streamline operations.
Enhanced online presence with vehicle-focused experiences
Streamlined inventory management across all channels
Improved customer retention through service lifecycle
Industry Overview
The automotive industry is undergoing a digital transformation that affects every aspect of the business from marketing and sales to service and customer retention. Our specialized digital solutions help dealerships, service centers, parts retailers, and manufacturers create engaging online experiences, streamline operations, and build lasting customer relationships. We understand the unique challenges of automotive businesses and develop technology that drives sales while improving operational efficiency.
Challenges in the Automotive Industry
Digital Retail Experience
Creating online experiences that complement the in-person car buying process while meeting customer expectations for convenience and transparency.
Multi-Channel Integration
Ensuring consistent inventory, pricing, and messaging across dealership website, third-party listing sites, and physical locations.
Service Retention
Building digital tools that encourage customers to return for service and maintenance throughout their vehicle ownership lifecycle.
Industry Data Complexity
Managing complex vehicle data, specifications, pricing models, and integration with industry databases and manufacturer systems.
Our Automotive Services
Automotive Dealer Websites
High-performance, conversion-focused websites that showcase inventory, generate leads, and provide seamless customer experiences for dealerships.
Vehicle Inventory Management
Custom systems that simplify inventory tracking, synchronization across platforms, and presentation of vehicles with rich media and details.
Service Department Solutions
Digital tools for appointment scheduling, service history tracking, customer communications, and shop floor management.
Automotive E-commerce Platforms
Online parts and accessories stores with vehicle-specific fitment data, integration with suppliers, and efficient fulfillment processes.
Customer Relationship Management
Specialized CRM solutions that track customer interactions, vehicle ownership history, and personalized marketing opportunities.
Case Studies
What Our Clients Say
"The digital transformation led by RTN Global revolutionized our dealership group. Our new website and inventory management system increased our lead generation by 87% while cutting our administrative time in half. Their understanding of the automotive industry was evident in every aspect of the project."
James Richardson
General Manager, Premier Auto Group
Industry Statistics
68%
Average Lead Generation Increase
54%
Inventory Management Time Reduction
43%
Service Appointment Growth
Benefits
- Enhanced online presence with vehicle-focused experiences
- Streamlined inventory management across all channels
- Improved customer retention through service lifecycle
- Data-driven insights for inventory and pricing decisions
- Efficient lead management and follow-up processes
- Reduced administrative burden through automation
Technologies & Tools
Frequently Asked Questions
How do you handle integration with dealer management systems (DMS)?
We have experience integrating with major DMS platforms including CDK, Reynolds & Reynolds, Dealertrack, and others. We establish secure data connections using their APIs or authorized integration methods to synchronize inventory, customer, and transaction data. Our solutions maintain data integrity while automating flows between your website, CRM, and DMS to eliminate double-entry and ensure consistency across systems.
Can you help with online vehicle selling and digital retailing?
Yes, we build custom digital retailing experiences that allow customers to progress as far into the car buying process as they're comfortable with online. This includes payment calculators, trade-in valuation tools, finance pre-qualification, deposit collection, and document preparation. We design these experiences to either complete transactions fully online or create a seamless handoff to your in-store process, depending on your dealership's approach and local regulations.
How do you approach vehicle inventory presentation online?
We create rich, detailed vehicle presentation pages that highlight the unique features of each unit while maintaining strong SEO value. Our inventory systems support high-quality photos, videos, 360° views, and detailed specifications. We implement intelligent search and filtering based on how car shoppers actually look for vehicles, not just basic parameters. We also ensure your inventory is properly syndicated to third-party platforms with consistent data and media to maximize exposure.
Our Services for Automotive
Discover our specialized services tailored for the Automotive industry
Automotive Dealer Websites
High-performance, conversion-focused websites that showcase inventory, generate leads, and provide seamless customer experiences for dealerships.
Vehicle Inventory Management
Custom systems that simplify inventory tracking, synchronization across platforms, and presentation of vehicles with rich media and details.
Service Department Solutions
Digital tools for appointment scheduling, service history tracking, customer communications, and shop floor management.
Resources for Automotive Professionals
Access valuable insights, guides, and case studies specific to your industry
Knowledge Base
Access guides and articles with best practices for automotive websites and digital marketing.
Blog Posts
Read our latest insights and trends for the automotive industry.
Case Studies
Explore real-world examples of how we've helped automotive businesses succeed.